E-mail Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to:

• sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business,

• sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately,

• adding advertisements to e-mails sent by other companies to their customers.

I can help develop an e-mail marketing program including creating copy, developing a mailing list, managing the program and provide reporting.

Display Advertising (Banner Ads)

Display advertising appears on web pages in many forms, including web banners. These banners can consist of static or animated images, as well as interactive media that may include audio and video elements. Display advertising on the Internet is widely used for branding. The cost for banner ads is usually based on the number of impressions (the number of time the ad is viewed). I can help devise a strategy for using banner ads.

Social Media Optimization

Social Media Optimization (SMO) is the manipulation of social media activity with the intent of attracting unique visitors to your website. Social Media includes blogs, Facebook, Linkedin, YouTube, Twitter, etc. I can help you develop and execute a strategy for an increased social media presence.

Press Releases

Press releases are an effective means to create news about your web site by reaching a large online audience while at the same time getting additional links to your site. I can develop a press release campaign including writing the press release, distributing to media outlets and reporting.

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics provides data on the number of visitors, page views, etc. to gauge the traffic and popularity trends which helps doing the market research. All of these factors are critical in maximizing your Internet marketing efforts. I can set up a program to track visitor behavior and actions on your web site.